The Story of 1win
Company Background
- Founded: 2016 (initially as Smart Bet; rebranded to 1win in 2018);
- Licence: Curacao eGaming, Licence No. 8048/JAZ2018-040;
- Owner and founder: Sergey Karshkov;
- Head office and headquarters: The company’s registered office is in Curacao, with operational infrastructure supporting markets across Eastern Europe, Asia, and India;
- Market position: 1win has grown into one of the more recognised online betting brands in the CIS and South Asian markets, with a reported user base exceeding 900,000 registered accounts.
Promotion Strategy
1win employs a multi-channel promotion strategy that includes affiliate marketing partnerships, ambassador collaborations with high-profile sports personalities, sponsorship of sporting events, and active social media engagement. The platform has invested in cricket-focused campaigns specifically tailored for the Indian market, reflecting the sport’s dominant position in the country’s betting culture.